Newspaper Name: |
24 Heures |
Newspaper name in English: |
The 24 Hours |
Alternative Names: |
24 Heures Montréal, 24 Heures, 24H |
Owner: |
Quebecor Media |
Country / Region: |
Canada (Montreal) |
Language: |
French |
Format type: |
Newspaper |
Category: |
General |
Political alignment: |
None |
Frequency: |
Daily |
Publication Years (print version): |
2003 — now (20 years) |
Publication Years (digital version): |
2003 — now (20 years) |
ISSN: |
1711-7976 |
Circulation: |
128,000 (2015) |
Website: |
journaldemontreal.com/24heures [read with translation] |
|
«24 Heures» or «24heures» is a free Canadian daily newspaper of the city of Montreal, published in French since 2001 and today owned by «Quebecor Media». Translated from French, the newspaper's name means «24 Hours». In fact, it is an amalgamation of many free English-language and French-language newspapers in Vancouver, Calgary, Ottawa, Toronto, and Edmonton. The newspaper was a response to the introduction of the Swedish «
Métro» on the Canadian newspaper market in the 2000s. Two leading media companies at the time decided to create their own free newspapers: «Sun Media» («
Toronto Sun») founded the free «FYI Toronto», and «Torstar» («
Toronto Star») — «GTA Today». The two companies actually became competitors, so as not to overlap with each other, they decided to divide the market: «Torstar» concentrated on publishing an English — language free newspaper («
StarMetro»), and «Sun Media» - a French-language «24 Heures» (the Montreal version of the newspaper was called «Metropolitain»). The newspaper's primary colors are blue and yellow. Topics: short interesting news, informative articles, weather, currency exchange rates, horoscope, advertising.
In 2011, the editorial board managed to negotiate with the «Société de transport de Montréal», the transport network of Montreal, for exclusive rights to distribute this newspaper in the metro. At the same time, the abbreviated name of this newspaper, «24H», appeared. The agreement was signed for 5 years and actually saved the newspaper from bankruptcy, ousting its main competitor, the newspaper «Métro», from the market. After the agreement ended, «Metro» returned to subway stations, but its popularity declined significantly.