| Newspaper Name: |
USA Today |
| Owner: |
Gannett Company |
| Publisher: |
Satellite Information Network, LLC |
| Country / Region: |
USA (McLane, Virginia) |
| Language: |
English |
| Format type: |
Newspaper |
| Category: |
General |
| Political alignment: |
None |
| Frequency: |
Daily |
| Publication Years (print version): |
1982 — now (41 year) |
| Publication Years (digital version): |
1995 — now (28 years) |
| ISSN: |
0734-7456 |
| Circulation: |
958,000 (2015) |
| Official Pages: |
|
| Official Apps: |
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| Website: |
usatoday.com [read with translation] |
|
Before the appearance of «USA Today», there was no single national newspaper in the United States; the division of the newspaper market was based on a regional principle — in each major city or state, a local regional publication was in the lead. If you wanted to keep up with the latest news from the entire North American continent, you had to subscribe or buy at least three newspapers: «
The New York Times» (East Coast News), «
Los Angeles Times» (West Coast News), and «
The Washington Post» (center).
The so-called American «Project NN» (Project National News), an initiative project of the Gannett Company to create a local national newspaper in the United States, was launched on February 29, 1980 in Florida. The new edition, which was named «USA Today», was based on the California newspapers «East Bay Today» and «Oakland Tribune». Just a year later, a trial edition of «USA Today» took place, and its first official publication took place on April 20, 1982. Since September, it has been published on a regular basis, initially available only in Baltimore and Washington, and by the end of the year — nationwide at a fixed price of 25 cents.
The success of the publication was predictable, because it simply had no competitors. In 1984, the first unified national daily newspaper in the United States, «USA Today», became available abroad, and since 1985 it has been considered the second most popular newspaper in the North American press market after «
The Wall Street Journal». In «USA Today», there was no regional division, the newspaper relied on the unity of the country. For effective promotion, «USA Today» has developed its own style and journalistic standard, while focusing on three key points: the quality of articles (in each issue they always came with a lot of color photos), branding (the newspaper had a memorable logo, special design of articles), distribution (in all possible ways throughout the country). Each publication published the most significant news of the country from different states, as well as international events. The newspaper's logo was one of the most recognizable American brands in the 1990s, and it is not surprising that the newspaper «starred» in many North American films and left its mark in numerous literary works of the period. In the 1990s, its daily readership in the United States was more than 6 million people.
The «USA Today» newspaper set several personal circulation records in 1988: on January 29, its 78-page edition sold 2,114,055 copies across the country, and this was facilitated, of course, by a sports event-a preliminary forecast of the upcoming Super Bowl XXII football league popular in the United States, and on September 2, Labor Day its circulation increased by another 100 thousand copies. Traditionally, it is very popular during elections in the United States. Here you can find out forecasts and voting results immediately from all states.
Regular supplements to the «USA Today» newspaper: USA Wekeend (week), USA Today Sports Weekly (sports), The Big Leaf, Opinions (analytics), Across the USA (travel), Market Trends (market). Periodic anniversary editions are issued for various dates and events: elections, historical events, space, national parks, travel. The publication employs many well-known North American journalists. The newspaper is an organizer of sports events and the founder of various sports awards, mainly dedicated to ball games (basketball and American youth football). The editorial board of the publication has many initiative projects to support talented young people, and it regularly provides financial assistance to various charitable organizations.
