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Daily Mirror

Information about «Daily Mirror» media
Newspaper Name: Daily Mirror
Alternative Names: The Mirror
Owner: Reach PLC
Country / Region: United Kingdom (London)
Language: English
Format type: Newspaper
Category: Yellow press
Political alignment: Centre-left
Frequency: Daily
Publication Years (print version): 1903 — now (120 years)
Publication Years (digital version): 1996 — now (27 years)
ISSN: 0307-020
Circulation: 587,000 (2015)
Official Pages:
Official Apps:
Website: mirror.co.uk   [read with translation]

The first issue of the «Daily Mirror» was published in 1903. The publication was initially aimed at a female audience. The idea of its founder, Alfred Harmsworth (later known as Lord Northcliffe), was to create a daily newspaper for the middle class, which would be published by a female team of authors. The name of the newspaper «Daily Mirror» reflected its essence: the mirror of life adapted for a female audience. The cost of the newspaper was set at 1 Penny. The newspaper was a short-term success, and then a complete failure.

To preserve the newspaper, in 1934 it was decided to abandon the previous idea, turning the conservative «Daily Mirror» into a regular left-leaning British daily newspaper for the working class. The female team of authors was dismissed and replaced with a male one. It was at this time that the basis of the modern Daily Mirror was formed: the publication was based on the American tabloid format with large and loud headlines and sensational photos. In the new format, the name of the newspaper could be translated more as «Mirror of Everyday Life». During the Second World War, the newspaper was positioned as an «informational war leaflet», while actively criticizing the political leadership and existing parties.

«The Daily Mirror» had its greatest success in the post-war period, dominating the British press market for 30 years, reaching its peak in the 1960s, when its daily circulation reached 5 million copies. In the following years, its circulation steadily declined in the wake of the appearance of other publications in Britain. Today it covers such topics as: the life of the royal family, politics, sensationalism and scandals, investigative journalism, incidents, the lives of celebrities in show business and sports.

«The Daily Mirror» is the winner of many awards in the field of journalism. The newspaper supports the line of the British Labour Party.

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Detailed information about «Daily Mirror» media

Official newspaper name in original language: Daily Mirror

Additional or alternative (historical, short, second, abbreviation) names of the «Daily Mirror» newspaper (media also known as): The Mirror

Owner of the «Daily Mirror» newspaper: Reach PLC

Founder of the «Daily Mirror» newspaper: Альфред Хармсворт

Country or region of publishing of the «Daily Mirror» newspaper: United Kingdom

General language of the «Daily Mirror» newspaper: English

General category of content of the «Daily Mirror» newspaper: Yellow press

Political alignment (orientation) of the «Daily Mirror» newspaper: Centre-left, Liberal, Sensationalism, Yellow Journalism

Frequency of publication of the «Daily Mirror» newspaper: Daily

Year of foundation (established) of the «Daily Mirror» newspaper (print version): 1903

Age of the «Daily Mirror» newspaper (print version): 120 years

Year of foundation (established) of the «Daily Mirror» newspaper (digital version): 1996

Age of the «Daily Mirror» newspaper (digital version): 27 years

ISSN number of the «Daily Mirror» newspaper: 0307-020

OCLC number of the «Daily Mirror» newspaper: 223228477

Average circulation of the «Daily Mirror» newspaper: 587,000 (2015)

Website and digital version of the «Daily Mirror» newspaper: mirror.co.uk

On this page you can find information about British newspaper «Daily Mirror»: short info, statistics and historical facts, founder and owner info, years of publications, area of circulation, actions, dates, interesting moments and others. Detailed Information contains more data and actual info about issue and showed in table view. Short description of the «Daily Mirror» contains only general facts about media (founder, owner, publisher, years, political alignment).

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