Magazine Name: |
Der Spiegel |
Magazine name in English: |
The Mirror |
Owner: |
Spiegel-Verlag Rudolf Augstein GmbH & Co. KG |
Country / Region: |
Germany (Hamburg) |
Language: |
Deutch |
Format type: |
Magazine |
Category: |
General |
Political alignment: |
None |
Frequency: |
Weekly |
Publication Years (print version): |
1947 — now (76 years) |
Publication Years (digital version): |
1994 — now (29 years) |
ISSN: |
0038-7452 |
Circulation: |
840,000 (2015) |
Official Pages: |
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Official Apps: |
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Website: |
spiegel.de [read with translation] |
|
In 1946, the British Occupation Forces began publishing the post-war leaflet «Diese Woche» in Hamburg. At that time, the entire functioning of the small post-war press in Germany was under strict control and a special license was required for its publication. Rudolf Augstein, a local public figure who advocated for press freedom, was appointed editor-in-chief of the publication. In 1947, Augstein took charge of the publication and set himself the goal of turning it into a damning magazine with high-profile political investigations and revelations. Now it was published under the new name «Der Spiegel» (The Mirror), and in 1952 the magazine already had its own publishing house, which occupied a separate building. The magazine was very popular in post-war Germany, primarily for its independent investigations. He played a key role in uncovering many high-profile criminal cases and exposures in the then GDR and FRG.
The magazine's publishing house is located in Hamburg. At first, the style of the publication was completely copied from the best American («
Time») and British publications («
The Times»): high-profile investigations, scandals and corruption, revelations of prominent politicians and businessmen. In the magazine, the ratio of articles to advertising is 2:1. Later, the magazine developed its own style, quite aggressive and sharp: it has a lot of criticism, humor and cartoons. Since the 1990s, the magazine began to lose ground, especially after the appearance of «
Focus» and other similar, more modern publications. Some critics today consider it a tabloid publication with sensational content.
Spiegel Online, the digital version of «Spiegel» magazine, was launched in 1994 as an independent publication with an independent editorial board. Some of the articles for the digital version of the journal are borrowed from the print version. The main topic of the publication is politics. Appendices and supplements to the magazine: SPIEGEL Wissen, SPIEGEL Geschichte, Dein SPIEGEL, Manager.