| Newspaper Name: |
Leggo |
| Newspaper name in English: |
I Read |
| Owner: |
Caltagirone Editore |
| Publisher: |
Leggo S.r.l., Piemme S.p.A |
| Country / Region: |
Italy (Rome) |
| Language: |
Italian |
| Format type: |
Newspaper |
| Category: |
General |
| Political alignment: |
None |
| Frequency: |
Daily |
| Publication Years (print version): |
2001 — now (22 years) |
| Publication Years (digital version): |
2001 — now (22 years) |
| Circulation: |
556,000 (2015) |
| Official Pages: |
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| Official Apps: |
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| Website: |
leggo.it [read with translation] |
|
«Leggo» is the first Italian free newspaper, advertising and informational daily publication with national distribution. Translated into English, its name literally means «I read» or «Reading». The newspaper itself describes itself as a «Social Press», that is, a representative of the social or public press, this primarily concerns its content (interesting news, articles, and other useful content) and its focus on a wide range of audiences. The newspaper is available all over Italy in major cities, and at least 15 regional publications are known. The website presents a combined version of the newspaper, including most of its most interesting publications from all regions. The electronic version of Leggo is available in two versions, for Milan and Rome. The reader is offered full copies of these newspapers (replicas) in a special section «Leggo Digital», for their reading there is a built-in reader (reader).
Each issue of the social Italian free newspaper Leggo has approximately 15 pages (the Rome version is more extensive), the first 3-5 of which contain the same sections for all regional versions (with the exception of advertising): latest news, billboard, sports, culture, historical sketches, technology and gadgets, health, recipes, shows-business, car market, entertainment (horoscopes, crossword puzzles, humor); then a few pages — a regional section with local news (Milan, Rome), an overview of incidents, official information from municipalities (construction, transport, education, health). Advertising here takes up twelve percent or more of each page, and some of the articles are also advertising in nature. To promote the newspaper, the editorial staff uses various methods such as lotteries, contests, and placement of discount coupons.
