| Magazine Name: |
Elle |
| Name on english: |
The She |
| Owner: |
Hachette Filipacchi Media |
| Publisher: |
CMI France |
| Country / Region: |
France (Paris) |
| Language: |
French |
| Format type: |
Magazine |
| Category: |
Fashion, style |
| Political alignment: |
None |
| Frequency: |
Weekly |
| Publication Years (print version): |
1945 — now (78 years) |
| ISSN: |
0013-6298 |
| Circulation: |
366 000 (2015) |
| Website: |
elle.fr [read with translation] |
|
«ELLE» is a popular French women's glamour magazine about fashion, beauty, lifestyle, and current trends. «Elle» appeared immediately after the end of the Second World War and was published as an supplement to the evening newspaper «
France Soir». Its founder was Helene Gordon-Lazarev, the wife of Pierre Lazarev, the owner of the aforementioned newspaper. Helen spent wartime in the United States, where she had the opportunity to get acquainted with local periodicals for women, Vogue and Glamour magazines. After returning to France, she decided to create a similar magazine and fill the existing niche. The new edition, called «Elle», which means English word «She» in French, was aimed at wealthy French women and mainly focused on fashion news and reviews of the latest collections.
The first official publication of the magazine took place on November 21, 1945. By the 1960s, its permanent audience was already more than 800 thousand people and increased every year. The magazine was published under the slogan «Si elle lit, elle lit Elle» (If she reads, then she reads Elle). The publication quickly became a permanent fixture in beauty salons, high-end boutiques, and fashion houses. Some attributed the success of the publication to the price (it was lower than the competition), others to the novelty (the magazine published a lot of innovative things and in a colorful presentation with a lot of photos, touched on sharp and bold topics like support for feminism, contraception), and still others — that the magazine was popular with men and they effectively complemented its readership (again-still because of the photos of beautiful women).
ELLE is Europe's most successful women's magazine, which has been published internationally since the late 1960s and is now published outside France in many other languages and local versions.: Japan (since 1969), USA (since 1985), Italy (since 1987), China (since 1988), Germany (since 1988), Thailand (since 1994), Russia (since 1996). Today it is published in 43 versions in 60 countries around the world. The French version of the magazine is published weekly, while the international version is published once a month. The magazine is aimed at a female audience and covers the following topics: fashion, beauty, lifestyle, current trends, design, health, culture, travel. Traditionally, reviews of contemporary collections of French fashion designers and fashion shows are published here. The main sections of «ELLE» magazine are: Fashion (modernity, collections, trends, reviews, novelties, classics), Beauty (makeup, manicure, perfume, hairstyles, celebrity beauty), Personalities (celebrities, royal families, biographies, interviews), Elle A Table (cuisine, recipes, menu), Elle Deco (style, interior), Astro (astrology, numerology, horoscope).
