| Newspaper Name: |
Folha de S.Paulo |
| Newspaper name in English: |
The San-Paulo Paper |
| Alternative Names: |
Folha da Noite, Folha de São Paulo |
| Owner: |
Grupo Folha |
| Country / Region: |
Brazil (Sao Paulo) |
| Language: |
Portuguese |
| Format type: |
Newspaper |
| Category: |
General |
| Political alignment: |
None |
| Frequency: |
Daily |
| Publication Years (print version): |
1921 — now (102 years) |
| Publication Years (digital version): |
2000 — now (23 years) |
| Circulation: |
332,000 (2015) |
| Official Pages: |
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| Official Apps: |
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| Website: |
folha.uol.com.br [read with translation] |
|
«Folha de São Paulo» or simply «Folha» is the largest national newspaper in Brazil and the most influential. Published since 1921 in the city of Sao Paulo and originally called «Folha da Noite» (The Evening Leaflet), it was published in the evening and was a typical social newspaper for the working class. At that time, its main competitor was the conservative «
O Estado de S. Paulo», more formal and strict.
In 1925, «Folha» was supplemented with a morning issue, «Folha da Manhã», which readers remembered for its comics «Juca Plato» by the well-known cartoonist Benedit Bareto (Belmonte), they were published regularly and devoted to topical political and economic issues. Since the 1930s, the newspaper has devoted considerable attention to the agricultural sector and agriculture. In 1949, the editors released the third edition of «Folha», called «Folha da Tarde», aimed at the urban middle class of Sao Paulo, its subject matter was mainly devoted to urban problems, the fight against corruption, various offenses, and economic crimes.
In the 1960s, all three newspapers merged into one common publication, «Folha de S.Paulo». From Portuguese, the newspaper's name can be translated as «Leaflet of Sao Paulo» or «Bulletin of Sao Paulo». Since the late 1980s, the newspaper has had the largest circulation in Brazil and is considered the most authoritative periodical shaping public opinion. The main competitors of the newspaper are «
O Globo» and the same «O Estado de S.Paulo», to which it periodically concedes leadership. It belongs to the «Grupo Folha» media conglomerate. The electronic version of the newspaper is available in English and Spanish in addition to the main version.
One of the reasons for the success of this newspaper is the timely introduction and use of modern technologies. In 1967, Folha began using full-color printing, and since 1968 — offset printing. In 1983, a computer terminal was installed in the newspaper's editorial office, making it the first newspaper in South America to use computer technology. In 1995, the editorial office acquired a modern printing press.
